Are you retailers or manufacturers or big trade promotion companies? If yes, then every time you need to plan and execute many marketing strategies. Trade promotion management software helps companies and retail stores to leverage the best marketing techniques to boost product demand.
This software helps traders to promote products by displaying attractive price offers and incentives. Being an enterprise owner, you can implement trade promotion software across many departments such as sales, operations, and finance.
Trade promotion management is standalone software but it can also be an essential part of the retail management system. This software works with the integration of retail software, supply chain, and logistics management software. That is why trade promotion management software is the highest demand for retailers and manufacturers.
So here we have listed out some most flexible and affordable trade promotion management software.
Trade Promotion Management Software
1. RevTrax





RevTrax is the best and highest demanding trade promotion management Software. This software makes it easy for the traders to run attractive offers as well as develop the high-valued online marketing efforts to drive the best results. The best part is, it integrates many marketing outlets such as email, social marketing, website, campaigns, affiliate and much more. Once you avail of this software, you would be able to track and manage all kinds of the marketing campaign with the effective CRM and marketing cloud.
Features
- Trade Management Software helps you to target the relevant audience for your brand products and services. You can have full control in managing your product offers and other marketing strategies.
- With this software, you can also get actionable insights into your marketing campaign performance. You can track all conversions and generate detailed reports with all accurate measures.
- Once you access detailed and accurate marketing data, it becomes easy for the retailers and suppliers to optimize investments. With the help of detailed software generated reports, you can make appropriate decisions to reduce and cut wasted spend.
- This software works on the basis of Cloud-Based technology. So, it helps you to deliver innovative and elegant marketing solutions. It gathers accurate informational data to convert your digital offers into smart offers.
- You can customize and distribute offers in many departments like sales and finance as well. It also enables digital marketers for effective data analysis to improve efficiency and productivity in a consistent manner.
Pricing
RevTrax provides its customers with the best trade promotion management Software at an affordable price. For appropriate price detail, you need to communicate with the experts. Then, you can avail of the best package plan as per your budget and marketing perspective.
2. EffectMakers BMS





You can’t go wrong with the Effect Makers BMS tool if you are still discovering the well-integrated trade promotion management software. This software, nowadays, is in huge demand due to its cloud-based featured technology. When it comes to efficient compliance and performance, Effectmakers BMS tool offers the on-premise digital solutions. Besides, it is the most popular Microsoft software which assists traders with the great foundation of cloud computing.
Features
- With the launch of this software, it has made business planning, promotion and sales management and tracking the simplest task. This enables you to get, smart and powerful sales and marketing digital solutions.
- BMS tools offer organizations all possible functionalities necessary for successful business planning and managing trade promotions. You will be capable to optimize financial results and implement the accurate business marketing tool to execute the result-oriented marketing strategies.
- It offers the two types of implementation approaches such as Enterprise and Assisted Implementation approach. The enterprise implementation approach helps big scale enterprises for effective project management. If you have a small business, you can opt for the assisted implementation method.
- You can also integrate BMS software with other existing systems like SAP and FuturMaster. It enables you to automatically import ERP data with the standard interface implementation.
- The software package includes detailed documentation for the greatest user experience. Users can learn everything from basic to advanced procedures. For more assistance, you can feel free to connect with the tech support executives anytime anywhere.
Pricing
EffectMakers BMS tools are available to buy at 371 Euros/mo with an annual subscription package. This includes a minimum of 10 users and ongoing email support with assisted implementation. If you need more users, you need to pay an additional amount of 278 Euros per user with an annual subscription period. You can also get started with a 2-month free trial.
3. Anaplan





Since the launch of Anaplan trade promotion management software, many trading companies are using this software. One of the Anaplan users reviewed “It helps our team in collaborative planning and managing promotions, campaigns, and products in a very short timeframe”.
You can get the best possible and accurate insights into product marketing strategies and investments.
With the help of appropriate ERP data analysis, you can make accurate decisions towards optimizing promotions and drive revenues in an inconsistent manner. Next, you can go through the complete features of Anaplan trade promotion management Software.
Features
- You can align the best and cost-effective trade promotion planning. This software helps you to deeply analyze distributor and customer’s demand signals.
- Anaplan trade promotion software incorporates with bottom-up thorough planning approach. This helps traders to get actionable insight into all promotional investments.
- With the help of accurate data-delivery, you can streamline, track and manage the entire trade promotion activities under a single platform.
- It enables you to boost planning effectiveness and profits while allocating promotions across the enterprise. Using ZERO-latency reports, demand plans, and KPIs, you can more deeply analyze the promotion data.
- Due to the implementation of cloud-computing, Users can create and modify any master data in real time for new products, customers, and promotions.
Pricing
To know about the pricing of Anaplan trade promotion management software, you need to connect with customer support. Or you can book a demo session.