Marketing automation is the process of automating and scaling repetitive marketing tasks. Businesses rely on marketing automation software, or email marketing software, to help them do this. Marketing automation platforms also enable companies to analyze the success of their marketing efforts. Most marketing automation systems are built around campaigns. Leads in the marketing database can be nurtured with relevant, personalized content.
Marketing automation campaigns are more complex than batch and blast email campaigns. Campaigns can involve digital channels beyond email, such as social media, SMS, landing pages, etc. They can also be designed with complex logic. This is the automation piece. Users can segment leads, personalize messages, and trigger events (like sending an email or updating a record) based on lead behavior. Once a campaign is over, reporting tools can measure its performance. This tells marketers what worked well and what did not.
Marketing Automation Software
1. Encharge
Encharge is a marketing automation platform built for startups and tech companies. It enables companies to send behavior-based emails based on what people do on your website or in your product. It also integrates natively with the marketing and sales apps you use to help you automate the customer journey across your whole stack.
Encharge is used by leading startups like Landbot to automatically onboard 100s of thousands of users with relevant, targeted messages, as well as automate the whole marketing process. Encharge helps you save hundreds of hours of manual work related to repetitive marketing and sales tasks. With Encharge you can nurture new leads, onboarding, convert and retain customer.
Features
- User segmentation — Create user segments with the market’s leading segmentation for SaaS.
- Behavior-based emails — Send targeted emails when people do or don’t do something in your app.
- Marketing automation workflow builder — Create remarkable user journeys with a robust and easy to use visual flow builder.
- Email personalization — Get your users to act with highly-personalized emails.
- User profiles — See the people behind the actions and access the full view of your customer data.
- Email editor — Design beautiful mobile-ready emails without any HTML skills.
- Transactional email — Send system-based emails with an easy to use email API.
Pricing
Encharge pricing is based on the number of contacts you have on the platform. It starts at $49 per month for 2,000 contacts.
2. Growmatik
Growmatik is an all-in-one Marketing automation and personalization software for WordPress & WooCommerce. It collects user data in 3 touchpoints (website content, email, and popup), makes segments out of them with 50+ behavioral attributes, and then uses them to seamlessly personalize your marketing content for every segment across all 3 channels.
Features
- Segment your audience based on behavior and interests (with 50+ attributes covering referral, in-site, email, and shopping activity).
- Create your own automation or use readymade automation recipes to get started fast.
- Get detailed performance reports separately for each automation.
- Discover what’s going on in website funnels via the customer journey page.
- Send personalized emails to every segment.
- Display personalized popups to every segment.
- Use 30+ dynamic keywords to further personalize your textual marketing content.
Pricing
- Pay only for usage, not the features you use. Enjoy using all features in all tiers for extremely competitive prices.
- With its free plan, one can send 15,000 emails, manage 2000 subscribers and personalize your website for 10,000 visits every month.
- Growmatik pricing is truly all-on-one. No extra payments for different features such as SMTP third-party services, Server storage for website personalization or server resources for geolocation targeting.
