The more knowledge you have about your customers, the gladder they will be. The idea behind customer analytics is to use data to measure the sentiment of customers and satisfy their requirements.
Customer analytics software provides you real-time insights for your business so that, you can build useful and satisfying products that exactly match your customers’ expectations. Also, with these software, you will be able to analyze your users’ needs either individually or in aggregate and form your company’s services according to that.
Further, in this article, we are listing some of the best and well-known customer analytics software that will help you to enhance the sales of your company’s products.
Customer Analytics Software
1. BlueVenn
BlueVenn allows you to dive deep into your customer behavior and discover different aspects for your company like buying patterns, cross-selling, buying and retention campaigns & so on. Additionally, it provides you with informative charts, graphs, venns and maps through which you can get accurate insights about your business. 
Prominent Features
- With BlueVenn, you can drag and drop large volumes of data around the platform for analysis, build audiences or campaign lists, and segmentation.
- This software enables multi-channel marketers to coordinate campaigns from one tool on all channels.
- It permits you to collect data from disparate online & offline data sources, then merging it to form a single, accurate record for each customer.
- BlueVenn can easily integrate with business intelligence & visualization tools like Tableau and e-commerce platforms such as Magento.
Pricing
This software comes with premium pricing plans in which the starting plan has a price of $1333 per month.
2. ScaleFocus
This software helps you to manage your business strategically and tactically. Also, whether you are working online or offline with this software, you can easily analyze large data pools, find hidden buying patterns & relationships, and predict customer behavior. 
Prominent Features
- This software integrates your structured and unstructured data from various sources into a single repository to load the consolidated data.
- You can create and modify versions of your planning models, budgets, forecasts and analyses based on your data.
- It allows you to create a rich and insightful representation of your data in customizable dashboards.
- ScaleFocus offers you automated reporting capabilities in order to obtain a deep understanding of your business and make sensible decisions more quickly in real time.
Pricing
Contact the owner to get details about pricing plans.
3. Zendesk Explore
Zendesk Explore helps you to get instant access to your customer analytics and also the deeper understanding of your customers needs so that, you can set up your company’s services according to them.
Prominent Features
- Its extensive customer analytics toolkit enables you to measure and optimize each and every customer interaction has with your business.
- This software enables you to seamlessly integrate with every Zendesk channel so that, your team always has the data to make better decisions.
- In order to get a more detailed look at your business, Zendesk enables you to easily sort your data, use patterns or limit your findings to the top ten or bottom attributes.
- The customer data can be downloaded in different formats, like CSV, Excel, PDF or Image as you like.
Pricing
This software provides you a free trial as well as a premium plan of $9 per month.
4. LiveSession
LiveSession is a qualitative analytics software that helps understand customer's behavior. It allows to easily search, segmentize, and replay high-quality customer’s session replays. It tracks and records activities (mouse movement, clicks, taps, scrolls, keystrokes, changes) and with full event indexing allows you to find drop-off to improve your site's conversion rate.
High-Quality Session Replays
With high-quality session replays, you have full knowledge of how your customers interact with your website or application. Regardless of technology, LiveSession works to show you a detailed journey of your customer’s experience.
Advanced Searching and Segmentation
Find customer recordings based on the user’s characteristics, technology or interactions.
Customers Identification
Customers identification and custom characteristics enable expanding session context with your data.
Customer’s Error and Frustration Tracking
LiveSession detects situations when your customers experience errors or frustration moments with your website or application.
Features:
- Session replay
- Segmentation
- Advanced filtering
- User identification
- Custom data
- User’s error & frustration detecting
Pricing:
- Micro – $49
- Starter – $99
- Startup – $199
- Scale – $299
