Campaign management software is becoming very popular and is used by a number of well-known companies worldwide. It is beneficial for handling the various aspects of a company’s marketing campaigns and is used by all marketing experts to carry out and create profitable campaigns.
Further, these software includes features like market surveys, content marketing, SEO, social media, PPC and many more. So, to ease your task of searching the best software here, in this article, we are mentioning the top leading campaign marketing software that will help you in the right decision-making for your business.
Campaign Management Software
1. Zoho
Zoho is an email campaign management software that enables you to design, approve, and organize your content conveniently under one roof. Moreover, you can ensure that the elements of your marketing campaign are completely streamlined and also a well-orchestrated. 
Prominent Features
- You can assign your team members custom roles and privileges so that your campaigning method has become completely flexible.
- It allows your executives to check and verify the content to ensure that your subscribers only receive high-quality campaigns.
- This software helps you to set a particular schedule for the emails that you are going to share with subscribers.
- Zoho software empowers you to create & customize the layout for your campaign as per your choice and save it in your template library for future use.
Pricing
With the free plan, you can send 12,000 emails per month to more than 2,000 subscribers and to know about premium plans you need to request a quote.
2. Pocketstop
Pocketstop is a text message marketing software that helps you to engage your customers and drive more sales with SMS. Additionally, you can see instant results for your campaign whenever any user clicks on links in the text message or make any purchase. 
Prominent Features
- This software is a fully mobile-friendly and allows you to send text messages, communicate, and gather insights from anywhere using any personal device.
- With the help of an intuitive and powerful admin dashboard, you can easily monitor all the activities at a glance.
- You can build powerful customer profiles for personalized and targeted messaging.
- Pocketstop assists you to view comprehensive reports and compare the performance of your campaign throughout all media.
Pricing
For acquiring this software, you can request a quote to the vendor and understand the full pricing details.
3. ActiveDEMAND
ActiveDEMAND is an integrated marketing platform that facilitates markets, organizations, and companies to supercharge their marketing efforts by streamlining campaign management, campaign recipes while incorporating with other companies.
Prominent Features
- With ActiveDEMAND’s email marketing feature, you can get all the tools needed to make your email campaign successful like landing page wizards, call tracking numbers, web forms, etc.
- This software lets you view what incoming calls are occurring for your marketing campaigns and also track calls from any campaign like PPC, SEO, social media, and more.
- You can schedule upcoming meetings, employee tasks, with the help of the in-built calendar.
- ActiveDEMAND software empowers you to have full control over your client’s dashboards, reports, and emails.
Pricing
You can contact the sales team of this software to get complete information about pricing plans.
